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Here’s the best way I’ve found to move from unknown to known in your target market. A reporter from the AP posed this question this morning: “Several years into your company, what has been your most successful marketing method?” Here’s my answer – — I have a very specific two-pronged strategy: 1.) Do anything required
The eSports industry (people watching other people play video games) is estimated to exceed $1 billion in revenue in 2019, per Forbes. Why should you care? Here’s why: Regardless of what you like to watch (other people playing video games, other people playing soccer, other people playing poker), you have a distinct appreciation for those things that the
After doing 60 public speaking events in 2018, here’s a format I’ve developed that I hope will help you with your presentations. Whether it’s a speech to a large or small audience, this 4-step plan will help you convey your ideas, and – just as importantly – get your audience to take action – I’ll
To best navigate ad blockers, I suggest concentrating ad dollars on the social media platforms themselves, and not ad networks. This means shifting from programmatic buying to directly buys. Whether on Facebook, LinkedIn, Instagram, Twitter, etc., visitors typically access these sites via an app (as opposed to a browser), and the social network controls the
How did you choose your LinkedIn headline? Was it a conscious choice or a default (job title, etc.)? Here’s my decision-making process: First, my LinkedIn headline is this – Financial Services Social Media Strategies – Only After I Prove They Work Myself 🔴 Speaker 🔴 Author of ROTOMA I use almost all the characters I’m possibly allowed (120 as