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1% rule of the Internet – Why You Should Share What YOU Know

Video transcript:

The things YOU know are more valuable than you think. I’m Spencer X Smith, and in this video, I’ll show you why.

There’s a phenomenon called the 1% rule of the internet. Here’s how it breaks down:

  • 90% of people online are spectators. They read articles, watch videos, listen to podcasts; the kids call these people “lurkers.” They’re out there, but they’re not interacting.
  • 9% of people then, actually like, share and comment. Much like you, hopefully, after you watch this video.
  • 1% then, a tiny fraction of people – 1% – do what? That 1% are the people who actually create content.

Simply from a mathematical perspective then, if you create content, you – by default – become the voice of your industry.

I’ll ask you: do you want to be part of the 1%? Start sharing the things that you know so other people can learn from you, and you’ll become their teacher.

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About the Author

Spencer helps you save time through teaching digital marketing and social media strategies in plain English, after proving they actually work for himself and his company AmpliPhi first. He also is an instructor at the University of Wisconsin and Rutgers University.

Spencer X Smith

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