How I Earned a Feature in Forbes With Social Media

Your phone rings. When you answer, it’s a journalist from the most important media source you can possibly think of. Wave a magic wand. Who is it? Oprah? The New York Times? CNBC? That pinnacle for me is Forbes. Why? My target audience (those running professional services practices) not only read Forbes, but they trust it as […]

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3 Black Friday Lessons from Nordstrom, Costco and REI

3 Black Friday Lessons from Costco, Nordstrom and REI

Cyber Monday will soon be is upon us. Are you planning on shopping then? Will you be part of the crowd shopping on Thanksgiving Day? As #BlackFriday has evolved from simply a single day to an entire shopping season, retailers are operating more hours to compete with the 24/7 Internet. Not all retailers caved to […]

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