The eSports industry will exceed $1B in revenue in 2019. Here’s why you should care

The eSports industry (people watching other people play video games) is estimated to exceed $1 billion in revenue in 2019, per Forbes. Why should you care? Here’s why: Regardless of what you like to watch (other people playing video games, other people playing soccer, other people playing poker), you have a distinct appreciation for those things that the […]

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How to make your speeches memorable and engaging

After doing 60 public speaking events in 2018, here’s a format I’ve developed that I hope will help you with your presentations. Whether it’s a speech to a large or small audience, this 4-step plan will help you convey your ideas, and – just as importantly – get your audience to take action – I’ll […]

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Effective social media advertising in the age of ad blockers

To best navigate ad blockers, I suggest concentrating ad dollars on the social media platforms themselves, and not ad networks. This means shifting from programmatic buying to directly buys. Whether on Facebook, LinkedIn, Instagram, Twitter, etc., visitors typically access these sites via an app (as opposed to a browser), and the social network controls the […]

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Your LinkedIn headline – why it’s better to be specific

How did you choose your LinkedIn headline? Was it a conscious choice or a default (job title, etc.)? Here’s my decision-making process: First, my LinkedIn headline is this – Financial Services Social Media Strategies – Only After I Prove They Work Myself 🔴 Speaker 🔴 Author of ROTOMA I use almost all the characters I’m possibly allowed (120 as […]

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3 easy steps to get excited about your job

Regardless of how much you like your job, certain days are a bit tougher than others, aren’t they? Psychologist Williams James famously said, “Actions seems to follow feeling, but really actions and feeling go together; and by regulating the action, which is under the more direct control of the will, we can indirectly regulate the […]

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What’s old to you is new to 99.9% of your target audience

My friend Jennifer Bettencourt from Boston-based law firm Goulston & Storrs recently shared this from an article she wrote from Law Journal Newsletters Marketing The Law Firm – “Repurposing content is the key to a successful content-based marketing campaign.” This is such a great, great point. So much time is used to develop content, and we […]

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