Category Archives for General Business

WIIFM – Tune Your Social Media Channels To This Station

“What should my company share on social media?” is the second most-common question I hear when giving presentations (the first being “What Is A Hashtag?” an article you can read in InBusiness Magazine here). Here’s a simple consideration – how can you most benefit the audience that you have right now, as well as the audience […]

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How much money should companies spend on marketing?

How much money should companies spend on marketing?

How much money should companies spend on marketing? Is there a good rule of thumb? Is it 5% of revenue? 10%? Should it vary based on the industry? Digital marketing even further complicates the equation, since we have data available on everything we do online. What’s important and what’s not? Instead of simply choosing a […]

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