Category Archives for Social Media

How I Earned a Feature in Forbes With Social Media

Your phone rings. When you answer, it’s a journalist from the most important media source you can possibly think of. Wave a magic wand. Who is it? Oprah? The New York Times? CNBC? That pinnacle for me is Forbes. Why? My target audience (those running professional services practices) not only read Forbes, but they trust it as […]

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Dig through your customers’ garbage to learn about them. Or, try this instead.

Imagine someone walking down the street wearing a t-shirt for your favorite band. You could have easily started up a conversation by saying, “That’s my favorite band! Have you seen them live?” Your shared love of that band would provide a subject to connect over, instantly establishing rapport. What’s the modern-day equivalent of this phenomenon? […]

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Leveling up to 6-star service through social media

“It’s better to have 100 fans that love you than 1 million fans that like you.” — Y Combinator founder Paul Graham This was the advice that galvanized Airbnb founder Brian Chesky into creating a paradigm for service beyond five stars. Chesky shared this story in an interview with LinkedIn co-founder Reid Hoffman during a […]

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LinkedIn provides business intelligence you can’t afford to live without (and you don’t need to pay LinkedIn a penny to get it)

Big Data. Business Intelligence. Predictive Analytics. Strategies reserved for huge companies with huge budgets, right? Wrong. Have a LinkedIn profile? This article is for you. Last year, Microsoft turned heads in the tech and social media world when it bought LinkedIn for $26 billion. That’s 26,000 million dollars. As a company that had never dabbled […]

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6 tips for using LinkedIn for business (without getting sucked into the social media vortex)

For every person who is addicted to social media, there’s another person who has sworn it off for fear of getting “sucked into the void.” Because of this, there are hundreds of professionals who are missing out on opportunities to use social media outlets, especially LinkedIn, for specific business purposes. The fear of wasting their […]

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