Category Archives for Social Media

What’s old to you is new to 99.9% of your target audience

My friend Jennifer Bettencourt from Boston-based law firm Goulston & Storrs recently shared this from an article she wrote from Law Journal Newsletters Marketing The Law Firm – “Repurposing content is the key to a successful content-based marketing campaign.” This is such a great, great point. So much time is used to develop content, and we […]

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Leveling up to 6-star service through social media

“It’s better to have 100 fans that love you than 1 million fans that like you.” — Y Combinator founder Paul Graham This was the advice that galvanized Airbnb founder Brian Chesky into creating a paradigm for service beyond five stars. Chesky shared this story in an interview with LinkedIn co-founder Reid Hoffman during a […]

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