My top choice for 2019 B2B marketing – LinkedIn micro-targeting
What do I see as the top social media trend for marketers in 2019? Using LinkedIn for company branding. LinkedIn gives us the ability to target employees of particular employers regardless of company size, and show them specific content based on their interests.
For example, if a fire suppression company wants to grow from “I have no idea who you are” to “I’ve heard of your company,” in the mind of decision makers at Boeing, we can make content specifically targeting those at Boeing that may be the most likely to buy the fire suppression company’s products. We can use targeting options that are not just company-specific, but also job title specific as well. That way, we can ensure we’re only paying for the right people to see our sponsored content.
In a phrase, micro-targeting company-by-company on LinkedIn is going to continue to grow in 2019. Have you tried LinkedIn targeting for company branding yet?