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Your LinkedIn headline – why it’s better to be specific

How did you choose your LinkedIn headline? Was it a conscious choice or a default (job title, etc.)? Here’s my decision-making process:

First, my LinkedIn headline is this –

Financial Services Social Media Strategies – Only After I Prove They Work Myself 🔴 Speaker 🔴 Author of ROTOMA

I use almost all the characters I’m possibly allowed (120 as of this writing) to disambiguate what I do and how I do it. I first include the keywords for which I’d like to show up in search (Financial Services Social Media Strategies), a qualifying statement why people should listen to me (Only After I Prove They Work Myself), offset the text with two big attention-grabbing graphics to mention I’m a speaker (60 speaking gigs this year), and then mention our book as well.

Although law firms (in addition to financial services companies) are a large client base, I haven’t had anyone tell me “Spence, I see you only work in financial services. Too bad, because we were going to work with you at our law firm until we saw your LinkedIn headline.” Said another way, I don’t see a detriment to declaring a niche.

Check the terms for which you show up in search (found in Your Dashboard | Search Appearances), to see if people are finding you.

Do you see a drawback to being specific in your headline?

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About the Author

Spencer helps you save time through teaching digital marketing and social media strategies in plain English, after proving they actually work for himself and his company AmpliPhi first. He also is an instructor at the University of Wisconsin and Rutgers University.

Spencer X Smith

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