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How to make your speeches memorable and engaging

After doing 60 public speaking events in 2018, here’s a format I’ve developed that I hope will help you with your presentations. Whether it’s a speech to a large or small audience, this 4-step plan will help you convey your ideas, and – just as importantly – get your audience to take action –

I’ll use examples from a speech I give when presenting to attorneys about social media:

1.) Pose a question to get audience to nod their head and acknowledge a problem. Ideally, this should be something relatable to what they experience. Example: “How many of you know you could grow your law practice if you just knew how to use social media effectively?”

2.) Tell a story to showcase someone in a similar situation. Example: “Charles is the chairman of a law firm. Despite being in his mid 60s, he knows how powerful social media can be for both meeting people and staying top-of-mind with his ideal clients.”

3.) Share a success of the person in the story. Example: “Through the effective use of social media, Charles now has meetings with four executive decision-makers through initiating conversations on LinkedIn messaging.”

4.) Give the audience a prescription on how to do the same. “By following the three steps I’m going to give you now, you can emulate the success Charles is experiencing.”

Are you using a structure like this now in your presentations? Do these tips help you?

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About the Author

Spencer helps you save time through teaching digital marketing and social media strategies in plain English, after proving they actually work for himself and his company AmpliPhi first. He also is an instructor at the University of Wisconsin and Rutgers University.

Spencer X Smith

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