What’s old to you is new to 99.9% of your target audience

My friend Jennifer Bettencourt from Boston-based law firm Goulston & Storrs recently shared this from an article she wrote from Law Journal Newsletters Marketing The Law Firm – “Repurposing content is the key to a successful content-based marketing campaign.” This is such a great, great point. So much time is used to develop content, and we […]

Learn more

Childlike curiosity – a lesson from Seth Godin

I exchanged emails with Seth Godin, author of 18 bestselling books, about his research process regarding human behavior, and here was his reply verbatim – — thanks Spencer I notice things saw the line wondered asked. — A little backstory: after hearing Seth’s interview on the Tim Ferriss podcast, I asked him specifically about a […]

Learn more

I HAVE to go to work vs I GET to go to work

Here’s a phrase I’m striving to eliminate from my vocabulary – “I have to…” This occured to me recently in speaking to my children. I used to say things like the following, whether to the kids, peers, or colleagues: “I have to go to work.” “I have to go to a meeting.” “I have to […]

Learn more

3 Black Friday Lessons from Nordstrom, Costco and REI

3 Black Friday Lessons from Costco, Nordstrom and REI

Cyber Monday will soon be is upon us. Are you planning on shopping then? Will you be part of the crowd shopping on Thanksgiving Day? As #BlackFriday has evolved from simply a single day to an entire shopping season, retailers are operating more hours to compete with the 24/7 Internet. Not all retailers caved to […]

Learn more