What’s old to you is new to 99.9% of your target audience

My friend Jennifer Bettencourt from Boston-based law firm Goulston & Storrs recently shared this from an article she wrote from Law Journal Newsletters Marketing The Law Firm – “Repurposing content is the key to a successful content-based marketing campaign.” This is such a great, great point. So much time is used to develop content, and we […]

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Childlike curiosity – a lesson from Seth Godin

I exchanged emails with Seth Godin, author of 18 bestselling books, about his research process regarding human behavior, and here was his reply verbatim – — thanks Spencer I notice things saw the line wondered asked. — A little backstory: after hearing Seth’s interview on the Tim Ferriss podcast, I asked him specifically about a […]

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I HAVE to go to work vs I GET to go to work

Here’s a phrase I’m striving to eliminate from my vocabulary – “I have to…” This occured to me recently in speaking to my children. I used to say things like the following, whether to the kids, peers, or colleagues: “I have to go to work.” “I have to go to a meeting.” “I have to […]

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