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If you work in marketing and haven’t worked in sales, there’s a important phenomenon you should know when you’re communicating with your business development professionals – call reluctance. Call reluctance means the phone gets really heavy. Or that the car door just doesn’t want to open as quickly as it did. This affliction – which
Graphics speak louder than words, don’t they? Big thanks to my fantastic teammate Lauren Miles from our company AmpliPhi Social Media Strategies for creating this flowchart to help our team understand our marketing process. How can you make your own visual depiction of something complex? Refer to the saying: “If this, then that.” Start at
🔴 But first, what got me thinking – I’m speaking at a conference in Vegas next week, and my email address was added to the list where vendors/business partners can reach out. 🔻After receiving dozens of emails stating exactly the same thing – “Come to our booth and meet so-and-so, win a prize, see our latest
On January 3, 2007 brand-new CEO Frank Blake of The Home Depot appeared on a broadcast to their then-364,000 associates. He said the company needed to return to a focus on their associates and customers. He said he would, “Create an environment where people are free to say what they think. I will be doing a lot of listening.” Less
Here’s a quick experiment I ran, and it proves why deliberately going the long way can actually be more efficient: You’ve seen people jockeying for position in a parking lot, bypassing open spots to get marginally closer to the door. So I thought to myself, “Does it actually take more time to wait for a