I was recently speaking at an event, and after my presentation, I was asked by a gentleman, “Do my blog articles have to be consistent?” After asking him to expand a bit on the question, he said he was worried about being penalized by Google if his articles had varied topics. How important is uniformity in your blog articles? Should your website content have consistent themes?
Produce content for your target audience first, Google second
Just to add a little more background, this gentleman “buys-in” to the idea of Teaching-Based Marketing. He agrees that the best way to attract new and better customers is to answer the questions they pose. Because he works in an industry that varies widely in its reach, it’s tough for him to identify a “typical” customer. He does, however, have a great deal of potential customers contacting him to ask for help.
This, at least in my opinion, is one of the easiest possible scenarios to implement Teaching-Based Marketing. He has an almost unlimited repository of questions from which to write articles, and since people are actively asking him these questions, he’s helping both his current and future customers when he produces content answering them. Instead of worrying about themes, he just needs to start.
Put irrelevant content on a different website
If you have a blog on your website with random musings about whatever comes to mind, that content should be on a different website. If it doesn’t have anything to do with your customers or emphasize why someone would want to do business with you – but you still really want people to see it – set up a free WordPress site and just link to it from your current site.
As far as Google or other search engines are concerned, simply concentrate on answering those questions relevant to your audience. Remember, Google only has one job: to provide the best answer to a search query. If you’re answering questions by way of your expertise, Google will reward you. Just be sure to put each answer on a separate page, and not in a FAQ.
Download our free eBook and start using Teaching-Based Marketing right away with your business. My book will share with you exactly how to implement these ideas on your website, and offer additional instruction on website traffic and what to offer when a visitor comes to your website.