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Building Your Marketing Strategy – Walgreens vs Costco

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About the Author

Spencer helps you save time through teaching digital marketing and social media strategies in plain English, after proving they actually work for himself and his company AmpliPhi first. He also is an instructor at the University of Wisconsin and Rutgers University.

Spencer X Smith

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  • Great topic Spence! I think it’s important to decide which path you want for your business, and that it can change over time. I initially started with the “Walgreens” idea, to be everywhere I could to promote my business, but I have gravitated toward the “Costco” model where it’s less about “selling” and more about “value”. The difficulty was in separating the promotion of the profession from my business. Thanks for sharing. You are great at not getting too distracted by all the hearts and comments 🙂

    • Thank you Barbara! You’re 100% right, the path with your business can change over time, and you did a great job of both being cognizant of, and analyzing that change.

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