Video transcript:
How can you earn the trust of your ideal customer? I’m Spencer X Smith, and in this video, I’ll share with you the “Data, Information, Knowledge, Wisdom” methodology.
Here’s how it works:
data alone is a bunch of disparate topics or ideas with no connection whatsoever. When you grow from data to information, you start to make connections. You understand what data points are important, which aren’t, and which are associated with each other.
Moving to knowledge, then, you start to see connectivity between these points. Some have connections, some don’t, and some follow a fairly logical sequence.
Moving to wisdom, though, is where this is extremely impactful to the customers that you’re targeting. Wisdom looks like this. Wisdom is a path that people can follow after learning from you exactly what it is that they should do. They’ll know what path will be most expeditious for them, and they’ll know which path will lead them to things that – perhaps – aren’t in line with what their expectations are.
Now, this is really important: this step – the step we call wisdom – absolutely requires you to know it first. You can’t let people know – unless you first learn and practice it yourself – from your own experiences.
So, what I’d ask you to do when you’re creating content or sharing things on social media is: share what it is that you KNOW not what you THINK to be the truth. Figure out the stuff for yourself first, and then attract the customers that you want by sharing it.
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