Video transcript:
The things YOU know are more valuable than you think. I’m Spencer X Smith, and in this video, I’ll show you why.
There’s a phenomenon called the 1% rule of the internet. Here’s how it breaks down:
- 90% of people online are spectators. They read articles, watch videos, listen to podcasts; the kids call these people “lurkers.” They’re out there, but they’re not interacting.
- 9% of people then, actually like, share and comment. Much like you, hopefully, after you watch this video.
- 1% then, a tiny fraction of people – 1% – do what? That 1% are the people who actually create content.
Simply from a mathematical perspective then, if you create content, you – by default – become the voice of your industry.
I’ll ask you: do you want to be part of the 1%? Start sharing the things that you know so other people can learn from you, and you’ll become their teacher.