Comments on: Teach customers with your website: why and how https://spencerxsmith.com/use-website-teach-customers/ Emerging Technology Speaker & Consultant Fri, 24 Feb 2017 21:50:22 +0000 hourly 1 By: Spencer X Smith https://spencerxsmith.com/use-website-teach-customers/#comments/11 Wed, 01 Oct 2014 20:03:15 +0000 http://spencerxsmith.com/?p=187#comment-11 In reply to Barbara Boustead.

Barbara –

What you said is so awesome, I just have to say, “Thanks!” 🙂

]]> By: Barbara Boustead https://spencerxsmith.com/use-website-teach-customers/#comments/10 Wed, 01 Oct 2014 02:17:10 +0000 http://spencerxsmith.com/?p=187#comment-10 Spence
This is incredibly insightful information about what our website content could /should be doing for our customers. I initially didn’t understand why I needed a business Facebook page and a blog on my website, and had resisted doing this until I attended your excellent workshop on Social Media. You “connected the dots” so that I no longer felt I was “promoting my business” but rather “educating” potential customers. That shift in perspective made a huge difference to me, and allowed me to actually publish a blog that allows potential customers to see how my own financial education has evolved, rather than just promote my business. I can really embrace this concept, as it is in line with my personal mission statement (to provide service, advocacy and education to consumers) and eliminates my discomfort with self-promotion.
This post does an excellent job of examining how we use our website marketing, and puts the focus back on our customers, where I believe it should be. Thanks for sharing your thoughts!

]]>