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		<title>How much money should companies spend on marketing?</title>
		<link>https://spencerxsmith.com/how-much-money-should-companies-spend-on-marketing/</link>
					<comments>https://spencerxsmith.com/how-much-money-should-companies-spend-on-marketing/#comments</comments>
		
		<dc:creator><![CDATA[Spencer X Smith]]></dc:creator>
		<pubDate>Tue, 07 Jul 2015 21:55:07 +0000</pubDate>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[General Business]]></category>
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		<category><![CDATA[Infographics]]></category>
		<category><![CDATA[Law practice]]></category>
		<category><![CDATA[client lifetime value]]></category>
		<category><![CDATA[customer lifetime value]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[profitability]]></category>
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					<description><![CDATA[How much money should companies spend on marketing? Is there a good rule of thumb? Is it 5% of revenue? 10%? Should it vary based on the industry? Digital marketing even further complicates the equation, since we have data available on everything we do online. What’s important and what’s not? Instead of simply choosing a [&#8230;]]]></description>
		
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