ROTOMA
A Better Way To Calculate Social Media ROI
Workplace Application: You will learn how to earn buy-in on both company-wide and individual social media activities.
Target Audience: Marketing professionals, entrepreneurs.
Notable presentations of this topic:
- Austin, TX Association of Legal Administrators
- Dream Bank (both live and live-streaming to national audience), Madison
DESCRIPTION
It’s a question those of us in business have asked time and time again – “What’s my ROI on social media?” How often have you tried — in vain — to calculate your return on investment in digital and social media? In this session, Spencer X Smith will share the one social media metric no one is talking about, ROTOMA (Return on Top of Mind Awareness), and why you should start using this strategy instead.
Spencer's book ROTOMA: The ROI of Social Media Top of Mind is the basis for this presentation. His book has been both featured in Forbes, and is an Amazon bestseller.
LEARNING OBJECTIVES
- Understand why Return on Investment (ROI) is one of the most simple math problems there is...until it isn't.
- Establish what people really want to know when they're asking "What's our ROI?"
- Discover why being the most talented or most well-known person/company can actually work against you.
- Understand the metaphor of "wearing you own band's t-shirt" and why you should stop doing it right now.
WHAT PEOPLE ARE SAYING
Stephen Moylan
Spencer always gives me great advice on all things social media. He’s one of the real thought leaders in social media across all of FinTech, and is a great speaker and presenter. He has a fantastic fund of knowledge on social media and marketing.
Ellie Reineck
Spencer – thank you for helping us face our fears about social media and teaching us how we can appreciate our customers through these platforms! The social engagement of our employees after listening to your message has been phenomenal!
Gary Swisher
Spencer X. Smith’s presentation at the ALA Chapter Leadership Institute was amazing. For any chapters or associations that are looking for a dynamic speaker about social media, please contact Spencer. I highly recommend him.
Julie Wood
Evaluations from your Internet Marketing Strategy and Content class were the highest of any instructor since I have been involved in program management (6 plus years). A quote from one of the evaluation forms simply said, ‘It’s the best thing I’ve done so far preparing for my business.
