How To Become A
Social Media Rock Star
Workplace Application: You will learn how to implement an employee advocacy social media plan in a genuine and meaningful fashion.
Target Audience: Executives and business development professionals wanting to grow their personal brand to drive both awareness and sales.
Notable presentations of this topic:
- New York Stock Exchange, NYC
- Association of Legal Administrators Conferences, Las Vegas and Nashville
DESCRIPTION
With 2 billion Facebook users, 330 million active Twitter accounts, 40 million daily Instagram photo uploads, and countless digital sites—social media is the best means ever invented to grow both your personal reputation as well as that of your organization. During this session, Spencer X Smith will share stories from his time as a drummer and manager of a rock band, and why the lessons from those years align in a surprising way with social media. Spencer has a simple policy: everything he shares he's actually practiced and proven to work himself. These are social media strategies you won't hear anywhere else.
LEARNING OBJECTIVES
- Identify which social platforms make sense for your organization, not based on what you think, but where your audience actually is
- Describe how you should invest your resources, and learn how to overcome the apprehension of social media simply being a waste of time
- Discuss the types of content you should be utilizing, and why most people are using the exactly wrong kind
- Demonstrate which analytics are important and which to ignore
WHAT PEOPLE ARE SAYING
Stephen Moylan
Spencer always gives me great advice on all things social media. He’s one of the real thought leaders in social media across all of FinTech, and is a great speaker and presenter. He has a fantastic fund of knowledge on social media and marketing.
Ellie Reineck
Spencer – thank you for helping us face our fears about social media and teaching us how we can appreciate our customers through these platforms! The social engagement of our employees after listening to your message has been phenomenal!
Gary Swisher
Spencer X. Smith’s presentation at the ALA Chapter Leadership Institute was amazing. For any chapters or associations that are looking for a dynamic speaker about social media, please contact Spencer. I highly recommend him.
Julie Wood
Evaluations from your Internet Marketing Strategy and Content class were the highest of any instructor since I have been involved in program management (6 plus years). A quote from one of the evaluation forms simply said, ‘It’s the best thing I’ve done so far preparing for my business.
