Everything Speaks: Aligning Your Marketing Efforts to Unearth Your True Value

Workplace Application: You will learn how to effectively align your company image and brand both internally and externally via digital and social media.

Target Audience: Financial services professionals.

Notable presentations of this topic:

  • NAPA (National Association of Plan Advisors) Summit, Las Vegas
  • Commonwealth Retirement Symposium, Boston

DESCRIPTION

Does your brand and virtual representation of your practice align with what clients really care about?  Are your follow-up techniques with prospects solution-oriented and actionable? In this interactive workshop, you will learn ways to create a single version of yourself that conveys not just what you do – but what you know – that ensures you earn a seat at the table when prospects are vetting you.

LEARNING OBJECTIVES

  • Identify better ways to communicate what you know – and how to align your marketing efforts with what clients care most about.
  • Learn the best way to stay top of mind with prospects instead of just “following up”, “checking in”, or “touching base."
  • Examine marketing materials (web, brochures, social media) to ensure messaging aligns across all platforms.

WHAT PEOPLE ARE SAYING

SPENCER BY THE NUMBERS

200+
Speaking Gigs
3,000+
In-Person Sales Meetings Held
7
Fortune 500 Companies Worked With
100+
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