Everything Speaks: Aligning Your Marketing Efforts to Unearth Your True Value
Workplace Application: You will learn how to effectively align your company image and brand both internally and externally via digital and social media.
Target Audience: Financial services professionals.
Notable presentations of this topic:
- NAPA (National Association of Plan Advisors) Summit, Las Vegas
- Commonwealth Retirement Symposium, Boston
DESCRIPTION
Does your brand and virtual representation of your practice align with what clients really care about? Are your follow-up techniques with prospects solution-oriented and actionable? In this interactive workshop, you will learn ways to create a single version of yourself that conveys not just what you do – but what you know – that ensures you earn a seat at the table when prospects are vetting you.
LEARNING OBJECTIVES
- Identify better ways to communicate what you know – and how to align your marketing efforts with what clients care most about.
- Learn the best way to stay top of mind with prospects instead of just “following up”, “checking in”, or “touching base."
- Examine marketing materials (web, brochures, social media) to ensure messaging aligns across all platforms.
WHAT PEOPLE ARE SAYING
Stephen Moylan
Spencer always gives me great advice on all things social media. He’s one of the real thought leaders in social media across all of FinTech, and is a great speaker and presenter. He has a fantastic fund of knowledge on social media and marketing.
Ellie Reineck
Spencer – thank you for helping us face our fears about social media and teaching us how we can appreciate our customers through these platforms! The social engagement of our employees after listening to your message has been phenomenal!
Gary Swisher
Spencer X. Smith’s presentation at the ALA Chapter Leadership Institute was amazing. For any chapters or associations that are looking for a dynamic speaker about social media, please contact Spencer. I highly recommend him.
Julie Wood
Evaluations from your Internet Marketing Strategy and Content class were the highest of any instructor since I have been involved in program management (6 plus years). A quote from one of the evaluation forms simply said, ‘It’s the best thing I’ve done so far preparing for my business.
