Comments on: Should your website content have consistent themes?

By: Barbara Boustead

Barbara Boustead — Mon, 25 May 2015 01:44:56 +0000

Whew! Thanks for the supportive response. I will move forward with writing content based on clients’ questions and leave my previous posts alone. Thanks again!

By: Spencer X Smith

Spencer X Smith — Sun, 24 May 2015 19:55:32 +0000

Barbara – thank you so much for the kind words (as always), and thanks for your great question too. I can’t think of any reason to remove old posts. I wrote this article thinking of two different people who might ask this question –

1. Those who were looking for reasons to delay before producing content

2. Those who just have an “Chairman’s Blog” or something of the sort, where he talks about his deep-sea fishing adventures. I’ve seen more of those on businesses’ websites than I’d expect. In this case, someone is actually doing some writing, but it’s not the writing we need.

Your old posts get a pass, in my opinion. Heck, some of my old posts are irrelevant for my audience too, but it’s still nice to go back and see what I was thinking at the time 🙂

By: Barbara Boustead

Barbara Boustead — Sun, 24 May 2015 18:26:26 +0000

Another great post, Spence! As a follow up to the gentleman’s question, does it make sense to remove current blog posts that are not specifically related to our business? (These were the ones we did before we learned about teaching- based marketing) Some of my “random musings” do not answer specific questions, but seemed relevant at the time.

Starting another website for content not related to the business is an excellent idea, but it’s enough for me to manage the website I have. However, removing posts does seems to be one way around this.