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“It’s better to have 100 fans that love you than 1 million fans that like you.” — Y Combinator founder Paul Graham This was the advice that galvanized Airbnb founder Brian Chesky into creating a paradigm for service beyond five stars. Chesky shared this story in an interview with LinkedIn co-founder Reid Hoffman during a
I got an email this week from a salesperson who wants me to do business with his company. In it, he made two major sales mistakes. 1.) He started with the subject line of “Checking in.” 2.) After I responded and said my timeline was at least 120 days, he said, “OK, I’ll follow up
Big Data. Business Intelligence. Predictive Analytics. Strategies reserved for huge companies with huge budgets, right? Wrong. Have a LinkedIn profile? This article is for you. Last year, Microsoft turned heads in the tech and social media world when it bought LinkedIn for $26 billion. That’s 26,000 million dollars. As a company that had never dabbled
For every person who is addicted to social media, there’s another person who has sworn it off for fear of getting “sucked into the void.” Because of this, there are hundreds of professionals who are missing out on opportunities to use social media outlets, especially LinkedIn, for specific business purposes. The fear of wasting their
One of my early clients when I started doing social media consulting was a lawyer in Phoenix who concentrated on helping businesses work through mergers and acquisitions. We met up when I was in town for a conference. “Now that I’ve made partner, I need to make it rain,” he told me. “I’d love to