In many of our businesses, August is a slow month. People take their final opportunities to goof off while the weather is warm and our kids are yet to start school. Before the post-Labor Day rush back to work, pick one (or more if you’re especially ambitious) of these strategies to implement to before things

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If you’re interested in using social media to engage with your customers, you’ve probably spent some time memorizing some rules about when to post on each social network. For LinkedIn, the traditional wisdom says 7a.m., noon and 5 p.m. Tuesday through Thursday are the best times to post. As much as I like these charts,

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Like many businesspeople, it didn’t take me long to see the value in posting on social media. You and I know our customers will look for us on social media before making a phone call or stopping by our offices. What better way is there to stay top of mind with your target audience than

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Imagine someone walking down the street wearing a t-shirt for your favorite band. You could have easily started up a conversation by saying, “That’s my favorite band! Have you seen them live?” Your shared love of that band would provide a subject to connect over, instantly establishing rapport. What’s the modern-day equivalent of this phenomenon?

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Think about your favorite place to meet a friend or business associate for coffee. Does it feel like a waiting room at the hospital? You know, bad lightning, uncomfortable furniture, even more uncomfortable silences. Or does it feel like one of the most welcoming places you can think of? The best coffee shops will have

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