Do you recognize the name Neil deGrasse Tyson? He’s an astrophysicist, cosmologist, author, host of the 2014 version of the show Cosmos: A Spacetime Odyssey, and director of the Hayden Planetarium in New York City. Why would this brilliant scientist be a regular guest on the Daily Show on Comedy Central? Why would he have […]
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Remember when you were a 1L? You weren’t quite a wet-behind-the-ears undergraduate freshman, but the whole legal realm was probably still a bit overwhelming. You watched The Paper Chase and you mentally prepared yourself to be asked any question at any time. But then something amazing happens. You wander into Torts and the professor says […]
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Search engine optimization (SEO) is a great way to help drive traffic to your website, but is also a very misunderstood term. “If my firm were ranked first on Google searches, then we’d really start doing well,” is not an uncommon statement I’ll hear from an attorney. You may have received cold calls from companies […]
Learn moreBusiness planning 101 – distinguish very quickly between customers and users in your business. Customers give you money, users don’t. If we have any hope of running a business that perseveres, we need to have revenue, right? Conventional wisdom says, then, that we should consider focusing on those potential customers while distancing ourselves from the users. […]
Learn moreHave you seen this McDonald’s commercial? Link to the video Why would the company that invented the special sauce – also known as the “secret sauce” on their Big Mac sandwiches – want to answer their customers’ questions online? Aren’t they worried about other restaurants stealing their ideas? Aren’t they concerned that competitors will use this […]
Learn moreDisposable diapers are a $5 billion per year business in the U.S. alone. Procter & Gamble, the manufacturer of Pampers, can attribute 12 percent of its total sales to the diaper, making it their largest brand. P&G controls 30.9 percent of the North American diaper market, and lags only Kimberly-Clark’s Huggies at 38.7 percent. Yet, […]
Learn moreWhen you watch NFL games this season, you’ll notice all the coaches wearing headsets made by Bose. For the 2013 season, there was no headset sponsor, and for the 13 years before that, Motorola was paying $40 million per year for that right. Although the Bose sponsorship deal’s details were not disclosed, we can safely […]
Learn moreWe’ve all been there. You get to the airport nice and early to be sure you can make it through security, only to find out your flight has been delayed. As opposed to being bummed out, though, I took an opportunity to do a brief psychology experiment. I know what I’d typically do if delayed […]
Learn moreWith just over a month remaining until elections on November 4th, we’re heading into the home stretch of mudslinging, err, campaigning season. Regardless of political affiliation, both parties love to take credit for creating jobs while bashing the other side for losing or not creating them. Despite their rhetoric, we all know there are business […]
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What expectations do you have from your website? Whether you have an established business or are just starting out, it’s almost for certain you have one. Should it be a digital business card? Should it be a lengthier version of your advertising brochure? Or could it be much, much more? If 57% of the average business-to-business […]
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