We’ve all been there. You get to the airport nice and early to be sure you can make it through security, only to find out your flight has been delayed. As opposed to being bummed out, though, I took an opportunity to do a brief psychology experiment. I know what I’d typically do if delayed […]
Learn moreWith just over a month remaining until elections on November 4th, we’re heading into the home stretch of mudslinging, err, campaigning season. Regardless of political affiliation, both parties love to take credit for creating jobs while bashing the other side for losing or not creating them. Despite their rhetoric, we all know there are business […]
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What expectations do you have from your website? Whether you have an established business or are just starting out, it’s almost for certain you have one. Should it be a digital business card? Should it be a lengthier version of your advertising brochure? Or could it be much, much more? If 57% of the average business-to-business […]
Learn moreWhat’s the difference between an effective blog post title that gets you found online and those that don’t? Are the people you’re trying to reach simply not reading your brilliant writing? Authoring a great article takes a lot of time and effort, but the titling portion doesn’t have to. If you follow these easy steps, […]
Learn moreUnless you’re reading this article from your yacht because your business is so incredibly successful, one of your company’s main concerns is probably cash flow. Top line revenue is great, but as we all know, a company’s health is really based on money in vs. money out. This article will concentrate on how to improve […]
Learn moreEarlier this week, specialty food maker Annie’s Homegrown announced they’re selling to General Mills for $820 million. The reception has been less than favorable on social media, and it appears as though Annie’s Homegrown is now a classic case study on how to destroy your brand overnight (according to some people). Why did this happen? […]
Learn moreHow many of you only do business face-to-face or by phone? What if a prospect or customer of yours says, “Can I email you?” and your reply is, “Sorry, we don’t use email.” Do you suppose that would be an impediment to the growth of your business? In today’s connected world, that a silly question, […]
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What is your business really worth? If you were going to sell your business to someone else, what would that person pay for it? More importantly, what should that person pay for it? Let’s say you’re a one-person company and you mow lawns for a living. First of all, congratulations on being able to enjoy […]
Learn moreWouldn’t you agree that, when it comes to conducting business online, there is a huge difference between free and one penny? When you were a kid (if you’re over the age of 25), did your mom ever tell you to, “Go look it up in the encyclopedia/dictionary/at the library?” Doesn’t that sound almost silly with today’s technologies? […]
Learn moreHow do we go about understanding social media company motivations? When was the last time you wrote a check or gave your credit card info to Facebook, Twitter, Instagram, LinkedIn, Google or Pinterest? Wait, you never have? So all of these companies are just doing everything for free? Obviously, they’re all in business to make money, […]
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