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	<title>Social Media &#8211; spencerXsmith</title>
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	<description>Emerging Technology Speaker &#38; Consultant</description>
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		<title>Here&#8217;s the guaranteed way to get someone&#8217;s attention on social media:</title>
		<link>https://spencerxsmith.com/guaranteed-way-attention-on-socialmedia/</link>
		
		<dc:creator><![CDATA[Spencer X Smith]]></dc:creator>
		<pubDate>Fri, 30 Aug 2019 11:43:56 +0000</pubDate>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
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					<description><![CDATA[🔴 But first, what got me thinking &#8211; I&#8217;m speaking at a conference in Vegas next week, and my email address was added to the list where vendors/business partners can reach out. 🔻After receiving dozens of emails stating exactly the same thing &#8211;&#160;&#8220;Come to our booth and meet so-and-so, win a prize, see our latest [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">4356</post-id>	</item>
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		<title>Effective social media advertising in the age of ad blockers</title>
		<link>https://spencerxsmith.com/effective-social-media-advertising-in-the-age-of-ad-blockers/</link>
		
		<dc:creator><![CDATA[Spencer X Smith]]></dc:creator>
		<pubDate>Wed, 19 Dec 2018 12:18:23 +0000</pubDate>
				<category><![CDATA[Social Media]]></category>
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					<description><![CDATA[To best navigate ad blockers, I suggest concentrating ad dollars on the social media platforms themselves, and not ad networks. This means shifting from programmatic buying to directly buys. Whether on Facebook, LinkedIn, Instagram, Twitter, etc., visitors typically access these sites via an app (as opposed to a browser), and the social network controls the [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">4267</post-id>	</item>
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		<title>Your LinkedIn headline &#8211; why it&#8217;s better to be specific</title>
		<link>https://spencerxsmith.com/your-linkedin-headline-why-its-better-to-be-specific/</link>
		
		<dc:creator><![CDATA[Spencer X Smith]]></dc:creator>
		<pubDate>Mon, 17 Dec 2018 12:51:31 +0000</pubDate>
				<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Social Media]]></category>
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					<description><![CDATA[How did you choose your&#160;LinkedIn&#160;headline? Was it a conscious choice or a default (job title, etc.)? Here&#8217;s my decision-making process: First, my LinkedIn headline is this &#8211; Financial Services&#160;Social Media&#160;Strategies &#8211; Only After I Prove They Work Myself 🔴 Speaker 🔴 Author of ROTOMA I use almost all the characters I&#8217;m possibly allowed (120 as [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">4263</post-id>	</item>
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		<title>My top choice for 2019 B2B marketing &#8211; LinkedIn micro-targeting</title>
		<link>https://spencerxsmith.com/my-top-choice-for-2019-b2b-marketing-linkedin-micro-targeting/</link>
		
		<dc:creator><![CDATA[Spencer X Smith]]></dc:creator>
		<pubDate>Thu, 13 Dec 2018 12:30:49 +0000</pubDate>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<guid isPermaLink="false">https://spencerxsmith.com/?p=4261</guid>

					<description><![CDATA[What do I see as the top social media trend for marketers in 2019? Using LinkedIn for company branding. LinkedIn gives us the ability to target employees of particular employers regardless of company size, and show them specific content based on their interests. For example, if a fire suppression company wants to grow from &#8220;I [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">4261</post-id>	</item>
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		<title>What LinkedIn will mean for those of us in business in 2019</title>
		<link>https://spencerxsmith.com/what-linkedin-will-mean-for-those-of-us-in-business-in-2019/</link>
		
		<dc:creator><![CDATA[Spencer X Smith]]></dc:creator>
		<pubDate>Mon, 03 Dec 2018 13:03:56 +0000</pubDate>
				<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Social Media]]></category>
		<guid isPermaLink="false">https://spencerxsmith.com/?p=4248</guid>

					<description><![CDATA[What does LinkedIn mean to me as we move toward 2019? Breaking it down very simply, here&#8217;s why I think you and I can justify a little time investment in the platform each day: For anyone in business, there&#8217;s a chasm between &#8220;I&#8217;ve never heard of you in my life&#8221; and &#8220;I&#8217;m not sure why, [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">4248</post-id>	</item>
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		<title>What&#8217;s old to you is new to 99.9% of your target audience</title>
		<link>https://spencerxsmith.com/whats-old-to-you-is-new-to-99-9-of-your-target-audience/</link>
		
		<dc:creator><![CDATA[Spencer X Smith]]></dc:creator>
		<pubDate>Sat, 01 Dec 2018 12:49:33 +0000</pubDate>
				<category><![CDATA[Social Media]]></category>
		<guid isPermaLink="false">https://spencerxsmith.com/?p=4242</guid>

					<description><![CDATA[My friend Jennifer Bettencourt from Boston-based law firm Goulston &#38; Storrs recently shared this from an article she wrote from Law Journal Newsletters Marketing The Law Firm &#8211; &#8220;Repurposing content is the key to a successful content-based marketing campaign.&#8221; This is such a great, great point. So much time is used to develop content, and we [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">4242</post-id>	</item>
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		<title>What are Nano influencers and why should your business consider them?</title>
		<link>https://spencerxsmith.com/what-are-nano-influencers-and-why-should-your-business-consider-them/</link>
		
		<dc:creator><![CDATA[Spencer X Smith]]></dc:creator>
		<pubDate>Thu, 22 Nov 2018 12:27:09 +0000</pubDate>
				<category><![CDATA[Social Media]]></category>
		<guid isPermaLink="false">https://spencerxsmith.com/?p=4235</guid>

					<description><![CDATA[The best way I can describe Nano influencers is through a brief story &#8211; I oftentimes have the opportunity to speak to high schoolers about the importance of LinkedIn. When I ask a room of 17 high school seniors who their favorite YouTuber is, how many different answers do I get? 17. Which ones do [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">4235</post-id>	</item>
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		<title>How I Earned a Feature in Forbes With Social Media</title>
		<link>https://spencerxsmith.com/how-i-earned-feature-forbes-social-media/</link>
		
		<dc:creator><![CDATA[Spencer X Smith]]></dc:creator>
		<pubDate>Tue, 28 Nov 2017 13:44:50 +0000</pubDate>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Goals]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Social Media]]></category>
		<guid isPermaLink="false">http://spencerxsmith.com/?p=3768</guid>

					<description><![CDATA[Your phone rings. When you answer, it’s a journalist from the most important media source you can possibly think of. Wave a magic wand. Who is it? Oprah? The New York Times? CNBC? That pinnacle for me is Forbes. Why? My target audience (those running professional services practices) not only read Forbes, but they trust it as [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">3768</post-id>	</item>
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		<title>4 social media lessons from Donald Driver and speaking at the New York Stock Exchange</title>
		<link>https://spencerxsmith.com/4-social-media-lessons-from-donald-driver-and-speaking-at-the-new-york-stock-exchange/</link>
		
		<dc:creator><![CDATA[Spencer X Smith]]></dc:creator>
		<pubDate>Thu, 28 Sep 2017 14:57:15 +0000</pubDate>
				<category><![CDATA[Public Speaking]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[Twitter]]></category>
		<guid isPermaLink="false">http://spencerxsmith.com/?p=3544</guid>

					<description><![CDATA[I was fortunate enough to run into Green Bay Packer legend Donald Driver at the LaGuardia airport in New York City last week. Technically, we were both on a bus that was driving us to our plane on the tarmac (first time that&#8217;s ever happened). Suddenly, there was a very familiar-looking guy standing next to [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">3544</post-id>	</item>
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		<title>Feeling like business is slow in August? Here are 5 ways to maximize your results.</title>
		<link>https://spencerxsmith.com/feeling-like-business-is-slow-in-august-here-are-5-ways-to-maximize-your-results/</link>
		
		<dc:creator><![CDATA[Spencer X Smith]]></dc:creator>
		<pubDate>Tue, 15 Aug 2017 15:41:17 +0000</pubDate>
				<category><![CDATA[Social Media]]></category>
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					<description><![CDATA[In many of our businesses, August is a slow month. People take their final opportunities to goof off while the weather is warm and our kids are yet to start school. Before the post-Labor Day rush back to work, pick one (or more if you&#8217;re especially ambitious) of these strategies to implement to before things [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">3502</post-id>	</item>
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