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	<title>Personal Branding &#8211; spencerXsmith</title>
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	<description>Emerging Technology Speaker &#38; Consultant</description>
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		<title>How I Earned a Feature in Forbes With Social Media</title>
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		<dc:creator><![CDATA[Spencer X Smith]]></dc:creator>
		<pubDate>Tue, 28 Nov 2017 13:44:50 +0000</pubDate>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Goals]]></category>
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					<description><![CDATA[Your phone rings. When you answer, it’s a journalist from the most important media source you can possibly think of. Wave a magic wand. Who is it? Oprah? The New York Times? CNBC? That pinnacle for me is Forbes. Why? My target audience (those running professional services practices) not only read Forbes, but they trust it as [&#8230;]]]></description>
		
		
		
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		<title>How to use personal branding strategies to grow your company brand</title>
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		<dc:creator><![CDATA[Spencer X Smith]]></dc:creator>
		<pubDate>Mon, 05 Jun 2017 12:58:58 +0000</pubDate>
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					<description><![CDATA[In the professional services world, dozens of businesses make the same lazy marketing mistake: They use commoditized statements to advertise their brand. “We have the best customer service.” “We offer the best value for the price” “We really care.” The marketing teams at these companies are so entrenched in the business that they forget to [&#8230;]]]></description>
		
		
		
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		<title>3 fears stopping you from embracing personal branding (and how to get over them)</title>
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		<dc:creator><![CDATA[Spencer X Smith]]></dc:creator>
		<pubDate>Mon, 05 Jun 2017 12:55:46 +0000</pubDate>
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					<description><![CDATA[During my social media training sessions, I like to spend a little bit of time talking about personal branding. “What does personal branding mean to you?” I ask my audience. &#8230;“Anyone?” &#8230;Crickets. That’s when they start to squirm. For many people, especially those working in legal, banking and other professional service industries, the idea of [&#8230;]]]></description>
		
		
		
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