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		<title>Content Marketing for Lawyers: Why and How</title>
		<link>https://spencerxsmith.com/content-marketing-for-lawyers-why-and-how/</link>
		
		<dc:creator><![CDATA[Spencer X Smith]]></dc:creator>
		<pubDate>Mon, 25 Jul 2016 16:45:46 +0000</pubDate>
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					<description><![CDATA[When someone asks you, &#8220;What do you do?&#8221; you may say, &#8220;I&#8217;m an attorney who specializes in business law, or IP, or PI, or litigation.&#8221; Are you really, though?&#8221; Are you really in the business of law? I have a different idea for you, and fundamentally, it will show you why lawyers need to do [&#8230;]]]></description>
		
		
		
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		<title>ALA 2016 Business of Law Conferences Spencer X Smith preview</title>
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					<comments>https://spencerxsmith.com/ala-2016-business-of-law-conferences-spencer-x-smith-preview/#comments</comments>
		
		<dc:creator><![CDATA[Spencer X Smith]]></dc:creator>
		<pubDate>Fri, 15 Jul 2016 01:14:08 +0000</pubDate>
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					<description><![CDATA[Hey my friends from the Association of Legal Administrators, I&#8217;m Spencer X Smith and I am so excited whether I get to see you in Boston, Phoenix, or Indianapolis this year, I&#8217;m fortunate enough to do three presentations for you. The first being on Thursday night with a Bold Bites and &#8220;How You Can Launch A Rocket From Your Smartphone.&#8221; On Saturday, [&#8230;]]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">2899</post-id>	</item>
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		<title>How much money should companies spend on marketing?</title>
		<link>https://spencerxsmith.com/how-much-money-should-companies-spend-on-marketing/</link>
					<comments>https://spencerxsmith.com/how-much-money-should-companies-spend-on-marketing/#comments</comments>
		
		<dc:creator><![CDATA[Spencer X Smith]]></dc:creator>
		<pubDate>Tue, 07 Jul 2015 21:55:07 +0000</pubDate>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[General Business]]></category>
		<category><![CDATA[How Can We Help?]]></category>
		<category><![CDATA[Infographics]]></category>
		<category><![CDATA[Law practice]]></category>
		<category><![CDATA[client lifetime value]]></category>
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					<description><![CDATA[How much money should companies spend on marketing? Is there a good rule of thumb? Is it 5% of revenue? 10%? Should it vary based on the industry? Digital marketing even further complicates the equation, since we have data available on everything we do online. What’s important and what’s not? Instead of simply choosing a [&#8230;]]]></description>
		
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			<slash:comments>2</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1568</post-id>	</item>
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		<title>Creating great content for law firm marketing directors</title>
		<link>https://spencerxsmith.com/creating-great-content-law-firm-marketing-directors/</link>
		
		<dc:creator><![CDATA[Spencer X Smith]]></dc:creator>
		<pubDate>Thu, 30 Apr 2015 01:48:52 +0000</pubDate>
				<category><![CDATA[How Can We Help?]]></category>
		<category><![CDATA[Law practice]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Teaching-Based Marketing]]></category>
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					<description><![CDATA[Law firm marketing directors &#8211; does this problem sound familiar? You&#8217;re tasked with creating compelling content for your firm&#8217;s website and other marketing collateral. You, however, are not a subject-matter expert like the attorneys for whom you&#8217;re working. How can you &#8220;extract&#8221; what they know and generate measurable results? In this article you&#8217;ll learn how [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1246</post-id>	</item>
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		<title>How to use Google Voice to create website content</title>
		<link>https://spencerxsmith.com/how-use-google-voice-create-website-content/</link>
					<comments>https://spencerxsmith.com/how-use-google-voice-create-website-content/#comments</comments>
		
		<dc:creator><![CDATA[Spencer X Smith]]></dc:creator>
		<pubDate>Sat, 25 Apr 2015 11:54:51 +0000</pubDate>
				<category><![CDATA[General Business]]></category>
		<category><![CDATA[How Can We Help?]]></category>
		<category><![CDATA[Law practice]]></category>
		<category><![CDATA[Teaching-Based Marketing]]></category>
		<category><![CDATA[create content]]></category>
		<category><![CDATA[google voice]]></category>
		<category><![CDATA[teaching-based marketing]]></category>
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					<description><![CDATA[Here&#8217;s the most common excuse I hear when it comes to creating content for your website &#8211; &#8220;I don&#8217;t have the time.&#8221; Let&#8217;s say that&#8217;s true. Let&#8217;s pretend that you&#8217;re so overwhelmed with stuff that you can&#8217;t find the 45 minutes to write your first article. Do you have three minutes available? Do you or a coworker interact [&#8230;]]]></description>
		
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			<slash:comments>4</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1230</post-id>	</item>
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		<title>How much time for a blog post? Less than an hour?</title>
		<link>https://spencerxsmith.com/how-much-time-for-blog-post-less-than-hour/</link>
		
		<dc:creator><![CDATA[Spencer X Smith]]></dc:creator>
		<pubDate>Tue, 21 Apr 2015 20:50:49 +0000</pubDate>
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		<category><![CDATA[Law practice]]></category>
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					<description><![CDATA[Here&#8217;s a question I hear at least a few times a week &#8211; &#8220;I&#8217;m already too busy to do the things I have to get done. How am I supposed to find the time to write blog articles?&#8221; In this article I&#8217;ll show you two ways to produce articles quickly and share how a first-time blog [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1212</post-id>	</item>
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		<title>News articles vs educational articles: why one expires</title>
		<link>https://spencerxsmith.com/news-articles-vs-educational-articles-why-one-expires/</link>
		
		<dc:creator><![CDATA[Spencer X Smith]]></dc:creator>
		<pubDate>Sat, 03 Jan 2015 23:05:06 +0000</pubDate>
				<category><![CDATA[General Business]]></category>
		<category><![CDATA[How Can We Help?]]></category>
		<category><![CDATA[Law practice]]></category>
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					<description><![CDATA[One of the questions we hear all the time is, &#8220;Should the articles we publish on our website eventually be taken down?&#8221; In other words, should these articles be put in the trash and replaced with something fresh and new? What this question implies is that there are two specific ways to write content for your website, [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">495</post-id>	</item>
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		<title>Versus-style blog articles: why you need to write them</title>
		<link>https://spencerxsmith.com/versus-style-blog-articles-why-need-write-them/</link>
		
		<dc:creator><![CDATA[Spencer X Smith]]></dc:creator>
		<pubDate>Wed, 24 Dec 2014 20:45:30 +0000</pubDate>
				<category><![CDATA[How Can We Help?]]></category>
		<category><![CDATA[Law practice]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Teaching-Based Marketing]]></category>
		<guid isPermaLink="false">http://spencerxsmith.com/?p=455</guid>

					<description><![CDATA[A friend of mine was recently considering one of two Toyota models to buy &#8211; the Camry and the Avalon. What&#8217;s the first resource people use when researching everything? Yep, Google. So, he typed &#8220;Camry vs Avalon&#8221; into Google. Like me, this friend lives in Madison, Wisconsin, but the first search result he received from [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">455</post-id>	</item>
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		<title>3 steps to growing your law practice through blogging</title>
		<link>https://spencerxsmith.com/3-steps-growing-law-practice-blogging/</link>
		
		<dc:creator><![CDATA[Spencer X Smith]]></dc:creator>
		<pubDate>Thu, 11 Dec 2014 21:23:04 +0000</pubDate>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[How Can We Help?]]></category>
		<category><![CDATA[Law practice]]></category>
		<category><![CDATA[Slideshare]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Teaching-Based Marketing]]></category>
		<category><![CDATA[grow law firm]]></category>
		<category><![CDATA[grow law practice]]></category>
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					<description><![CDATA[Remember when you were a 1L? You weren&#8217;t quite a wet-behind-the-ears undergraduate freshman, but the whole legal realm was probably still a bit overwhelming. You watched The Paper Chase and you mentally prepared yourself to be asked any question at any time. But then something amazing happens. You wander into Torts and the professor says [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">111</post-id>	</item>
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		<title>SEO for Law Firms &#8211; will it help you win more clients?</title>
		<link>https://spencerxsmith.com/will-seo-actually-help-your-law-firm/</link>
					<comments>https://spencerxsmith.com/will-seo-actually-help-your-law-firm/#comments</comments>
		
		<dc:creator><![CDATA[Spencer X Smith]]></dc:creator>
		<pubDate>Sun, 07 Dec 2014 16:34:16 +0000</pubDate>
				<category><![CDATA[How Can We Help?]]></category>
		<category><![CDATA[Law practice]]></category>
		<category><![CDATA[grow law firm]]></category>
		<category><![CDATA[grow law practice]]></category>
		<category><![CDATA[law firm marketing]]></category>
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		<category><![CDATA[marketing]]></category>
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					<description><![CDATA[Search engine optimization (SEO) is a great way to help drive traffic to your website, but is also a very misunderstood term. &#8220;If my firm were ranked first on Google searches, then we&#8217;d really start doing well,&#8221; is not an uncommon statement I’ll hear from an attorney. You may have received cold calls from companies [&#8230;]]]></description>
		
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			<slash:comments>1</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">341</post-id>	</item>
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