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	<title>
	Comments on: Bose headphones vs. Beats headphones: how NOT to do NFL marketing	</title>
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	<description>Emerging Technology Speaker &#38; Consultant</description>
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		<title>
		By: Barbara Boustead		</title>
		<link>https://spencerxsmith.com/bose-headphones-vs-beats-headphones/#comments/14</link>

		<dc:creator><![CDATA[Barbara Boustead]]></dc:creator>
		<pubDate>Mon, 20 Oct 2014 02:49:51 +0000</pubDate>
		<guid isPermaLink="false">http://spencerxsmith.com/?p=258#comment-14</guid>

					<description><![CDATA[This post really intrigued me. I think that anytime people&#039;s freedom to wear what they want is infringed upon, it&#039;s going to cause problems.
Today we were watching a game and  I asked my husband if he knew what brand of headphones were worn by the coaches. He did not and hadn&#039;t heard about the controversy, although he is tuned into NFL news. So, for all the hoopla about this, it didn&#039;t stir up much in our household.

 I went to the video link of Colin Kaepernick where he is wearing Beats headphones, and read the text below that he had an endorsement deal with Beats.  I wondered if it was a conflict for him to be endorsing one brand while being told to wear a different brand. Hmmmm. Either way,  I agree that Beats appears to come out the &quot;winner&quot; in this battle (although being bought by Apple for 3 billion puts them in the &quot;big leagues&quot;)

I think of Bose as a &quot;high end&quot; classical music brand, so the idea of NFL coaches using them doesn&#039;t quite fit for me; although being able to hear the players and the refs with all the noise around is important. For me, the point seems to be that Beats are what &quot;cool players&quot; use to listen to their music and Bose is targeted to those who want to hear better, especially with loud sounds around. Wonder what their marketing reps would say? This was a fun post for me to ponder. Thanks!]]></description>
			<content:encoded><![CDATA[<p>This post really intrigued me. I think that anytime people&#8217;s freedom to wear what they want is infringed upon, it&#8217;s going to cause problems.<br />
Today we were watching a game and  I asked my husband if he knew what brand of headphones were worn by the coaches. He did not and hadn&#8217;t heard about the controversy, although he is tuned into NFL news. So, for all the hoopla about this, it didn&#8217;t stir up much in our household.</p>
<p> I went to the video link of Colin Kaepernick where he is wearing Beats headphones, and read the text below that he had an endorsement deal with Beats.  I wondered if it was a conflict for him to be endorsing one brand while being told to wear a different brand. Hmmmm. Either way,  I agree that Beats appears to come out the &#8220;winner&#8221; in this battle (although being bought by Apple for 3 billion puts them in the &#8220;big leagues&#8221;)</p>
<p>I think of Bose as a &#8220;high end&#8221; classical music brand, so the idea of NFL coaches using them doesn&#8217;t quite fit for me; although being able to hear the players and the refs with all the noise around is important. For me, the point seems to be that Beats are what &#8220;cool players&#8221; use to listen to their music and Bose is targeted to those who want to hear better, especially with loud sounds around. Wonder what their marketing reps would say? This was a fun post for me to ponder. Thanks!</p>
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